2023
Govgenie
UI/UX, motion design, Framer development
UI/UX Designer
Our UI/UX process focuses on creating an intuitive, user-friendly platform that simplifies government contract applications. We start with in-depth research to understand user needs and challenges. Next, we design and prototype solutions that enhance usability and efficiency. Rigorous testing ensures the platform meets user expectations before we collaborate with developers to bring the design to life. Post-launch, we continuously monitor user feedback to refine and improve the experience.
From the perspective of a user, one major challenge was efficiently managing and tracking the status of multiple bids and proposals simultaneously. Users often struggled with keeping up-to-date on various deadlines, ensuring all necessary documents were completed, and maintaining clear communication with team members and partners. This complexity made it difficult for users to stay organized and focused, potentially leading to missed opportunities and increased stress.
Conduct user research.
Create wireframes and prototypes.
Design an intuitive, user-friendly interface.
Conduct usability testing and iterate based on feedback.
Collaborate with developers for implementation of designs.
We began by studying existing government contract management platforms to gain empathy for users and understand common structures, layouts, and functionalities within this domain. This research aimed to identify best practices and pain points, providing a benchmark for our design.
We conducted a thorough analysis of existing government contract management solutions to assess their strengths and weaknesses. This included reviewing competitors’ platforms and examining their features, user interfaces, and customer feedback. By comparing these solutions, we identified gaps in the market and opportunities for innovation. This analysis helped us pinpoint specific areas where our platform could offer superior functionality and a more user-centric experience.
To build a platform that truly meets user needs, we began with in-depth interviews with key stakeholders and users. These interviews provided valuable insights into the challenges and pain points experienced throughout the government contract application process. By understanding users’ daily workflows, frustrations, and requirements, we were able to identify common themes and prioritize features that address their most pressing issues.
The insights from user interviews and competitive analysis were synthesized into key themes that guided our design process. These themes included the need for streamlined bid management, efficient proposal submission, and effective CRM integration. By focusing on these themes, we ensured that our platform would address real user problems and provide a more cohesive and effective solution for government contract applications.
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We developed the site map by outlining core sections. User flow analysis informed the organization of these sections to align with user tasks, while iterative design and feedback helped refine navigation for simplicity and efficiency. The final site map ensures that key features are easily accessible, streamlining the user experience and supporting effective use of the platform.
Wireframes were created to establish the basic layout and structure of the platform. We started with low-fidelity sketches to outline key elements and user flows, focusing on functionality over design details. These wireframes were then refined through iterative feedback from stakeholders and usability testing. The final wireframes depicted essential components, such as dashboards, bid management tools, and proposal submission forms, providing a clear framework for the platform's design and ensuring an intuitive user experience.4o mini
I created a design system for the platform, focusing on a professional yet approachable style. The guide established a cohesive color palette, typography, and UI elements to balance the seriousness of government contracting with user-friendly accessibility, ensuring a consistent and intuitive user experience.
Inter was chosen for its clean, modern aesthetic and excellent readability, which enhance user experience by ensuring clarity and legibility. Its versatility across various screen sizes and devices makes it ideal for a platform with complex functionality. Additionally, its wide range of weights allows for effective visual hierarchy and emphasis.
The color palette was selected to align with the platform’s professional brand identity while ensuring usability. This thoughtful use of colour not only reinforces the brand but also enhances readability and user experience across the platform.
Various components were utilized across the platform to ensure a cohesive and functional design. Standard elements like buttons, forms, and navigation menus were designed with consistency in mind, facilitating intuitive interactions and a seamless user experience. These components, including modals, alerts, and cards, were reusable, streamlining the design process and maintaining uniformity throughout the platform. This approach allowed for efficient design and ensured a cohesive look and feel, enhancing usability and reducing design inconsistencies.
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The final designs were crafted to enhance user experience with a clean, intuitive interface and streamlined workflows. By incorporating feedback from usability testing, the design effectively addressed key user pain points, improving efficiency and satisfaction. The impact was measured through metrics such as reduced task completion times, increased user satisfaction scores, and positive feedback during post-launch evaluations, demonstrating significant improvements in usability and overall user experience.
The platform was designed with a focus on usability and efficiency, featuring a clean, intuitive interface that simplifies bid management, proposal submission, and CRM functionalities. Key elements include a streamlined dashboard, clear navigation, and interactive components that enhance user engagement and task completion.
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The marketing website was crafted to effectively communicate the platform’s value proposition and features. With a visually appealing design and compelling content, it highlights the platform’s benefits and functionality, attracting potential users and driving conversions.
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The browser extension enhances the platform by allowing users to easily scrape data from external websites like https://www.ebuy.gsa.gov/ and integrate it into their bid board. This feature streamlines the data collection process, improving efficiency and ensuring users have access to relevant opportunities.
